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Bragato and Ord both bring industry experience to the company.
March 9, 2026
By: Melissa Meisel
Haircolor brand Danger Jones—founded by David and Alexis Thurston of Pulp Riot—is expanding its executive team.
Brian Ord was named senior vice president of sales, North America and Andrea Bragato was appointed senior vice president of sales, Europe and UK. Both will play key roles in driving the brand’s global footprint.
Ord joins Danger Jones following nearly two decades with CosmoProf Beauty, while Bragato brings more than 30 years of global leadership experience scaling premium professional hair care brands, including senior-level roles at K18 Hair and Olaplex.
The news follows Danger Jones’ launch of Epilogue Permanent Hair Color.
“Danger Jones is no longer a scrappy newcomer,” said David Thurston, founder, CEO and creative director of Danger Jones. “As we continue to scale, it’s about pairing momentum with world-class execution. Brian and Andrea bring the leadership and experience that will help us expand across North America and Europe while staying true to the artist-first culture that built this brand.
“Their addition allows us to serve more artists, create greater opportunities and make an even bigger impact across the global professional community.”
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